17 May Moschino TOY 2: Pop Art turned into fragrance
The most anticipated teddy, arrives at the Mexican market at the hands of Franslux.
After the success obtained with Moschino Toy, the Italian brand, hand in hand with Franslux, launched Moschino TOY 2 nationally; feminine fragrance from the Woody Floral Musk family, which is composed of mandarin, apple and magnolia (Top notes); peony, white currant and jasmine (Heart notes); sandalwood, amberwood and musk (base notes).
At the launch event of the fragrance designed by Jeremy Scott, held last March 6 in an exclusive penthouse in Mexico City, our Beauty Advisors from Palacio de Hierro shared a breakfast. Subsequently, they met the goals set for the fragrance and received specialized training in sales, taught by Bernardo Gavito, professional trainer. They also had the opportunity to enjoy the activations that the Marketing team prepared for the event.
The official presentation of the most anticipated teddy bear in Mexico, ended with a press room, which was attended by specialized media such as Vogue, Grazia, El Universal and internationally recognized influencers.